"More Than Croydon" is a project that redefines Norwood Junction as a distinct and thriving community separate from the broader and often negative perceptions of Croydon. Through bold graphic design and thoughtful art direction the project highlights Norwood Junction’s unique character heritage and culture.

The visual identity incorporates various shades of green from deep greens that represent the area's many parks and green spaces to vibrant greens that symbolise its diverse and lively communities. Striking typography clean layouts and a strong colour palette establish a confident and modern aesthetic. Inspired by urban culture and local architecture the design elements reflect the energy and individuality of Norwood Junction. The campaign features a mix of print and digital assets including posters and social media graphics reinforcing the area’s distinct presence.

Photography by Hannah Claydon plays a crucial role in capturing the authentic spirit of Norwood Junction. Her images focus on the people streets and everyday moments that make the area special offering a raw and honest visual narrative. These photos are seamlessly integrated into the design adding depth and emotion to the campaign.

This project is not just about changing perception it is about reclaiming identity challenging stereotypes and giving Norwood Junction the recognition it deserves.