Nexen is a visionary spec car brand created to showcase my branding and graphic design expertise. At the forefront of modern innovation, Nexen seamlessly blends energy-efficient technology with bold, forward-thinking design. The brand features clean, modern colours that appeal to a younger, broader, and more conscious audience. Driven by advanced electrification and intelligent systems, Nexen vehicles redefine the driving experience by combining sustainability with high-performance engineering. With a strong focus on clean energy and cutting-edge precision, Nexen delivers an uncompromising, futuristic drive—highlighting my ability to craft compelling brand identities through design and storytelling.

All copyrighted music used in this portfolio is for non-commercial, speculative work only. It is showcased solely for creative demonstration and does not imply any affiliation, endorsement, or ownership.

Brief: The brief was to create a modern hybrid car brand for millennials, combining innovation, and style. The goal was to design a brand that resonates with eco-conscious, forward-thinking consumers.

Delivery: The delivery featured strong imagery and witty copy, creating a compelling and memorable brand presence. The use of a vibrant blue added energy and appeal, designed to captivate attention and entice new customers to engage with the brand.