From the announcement that the Labour Government are going to re-nationalise the railway. It is time for a modern refresh. The logo consists of the UK flag reworked to a train junction aesthetic. Expressing the different journeys undertake across the country. The use of negative space contains the front of trains powering forward towards a common goal.

Brief: To create a brief brand new identity for Great British Rail following the new Labour government’s plan to eventually nationalise the railways. The goal was to develop a modern, cohesive brand that reflects a unified, efficient, and customer-focused rail network for the UK.

Delivery: The delivery included a full visual identity system, from logo design and typography to a comprehensive brand guideline. This was applied across digital and print touchpoints, including station signage, train liveries, marketing materials, and a refreshed online presence to ensure consistency and clarity in public communications.