To create an advertising brand for an Arsenal Away Kit for Adidas, the design draws inspiration from the vibrant nightlife of North London. It incorporates colours found in the city's nighttime energy—such as the reds and greens of traffic lights, the glow of car headlights, and the neon signs that illuminate the streets. This visual language reflects the dynamic atmosphere of local nightlife spots, with the bright colours of the kit representing standing out in the dark. The campaign was further brought to life through OOH posters, website materials, and wristbands distributed to locals on nights out, creating a direct link to the energetic and bold spirit of the city's famous nightlife culture.

All copyrighted music used in this portfolio is for non-commercial, speculative work only. It is showcased solely for creative demonstration and does not imply any affiliation, endorsement, or ownership.

Brief: To create advertising brand look for a speculative Arsenal away kit from an unrelated season, inspired by the nightlife of London, with bold, bright colours designed to stand out at dark.

Delivery: The task was to deliver quick turnaround player graphics that broadcasters could customise with their logos and guidelines. Tracking downloads provided insights into which designs resonated, helping us optimize engagement.